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While travelling through Europe, Georgia started collecting sunglasses fixated by the idea that each pair became a unique reflection of the various moods, attitudes, and stylistic personas she could effortlessly channel with the simple swap of an accessory. This revelation unlocked an obsession that would ultimately shape the course of years to follow.
In 2019, Georgia returned from her travels, armed with a wardrobe of sunglasses and the inspiration to build her own brand. At just 23, Georgia founded bored.george with a fearless spirit and an uncompromising commitment to perfect the art of sunglasses design. What began as a passion project quickly evolved into an unstoppable force, fueled by her insatiable drive and unwavering commitment to redefining the sunglasses game.
With an unrelenting thirst for knowledge, she taught herself the intricacies of the craft, forging relationships with manufacturers and cultivating a loyal following of customers who resonate with her bold and unapologetic aesthetic. The design process is grounded by the idea that each of the b.g sunglasses project or reflect the wearer's mood, attitude, and personality.
Today, stocked in retail stores across NZ and Australia, bored.george stands as a disruptive force in the sunglasses industry, offering a meticulously curated range of distinctive eyewear.
Press Bored.george was born as a passion project, where we channel our relentless creativity, love for fashion, and fearless spirit into every obsessively crafted design. Proudly based in New Zealand, our small, dedicated team works tirelessly to infuse each pair of sunglasses with a unique blend of innovation and global fashion trends.
Our frames are designed to make a statement, featuring playful and bold shapes that reflect mood, attitude, and personality. We strive to perfect the art of sunglasses, blending effortless design with premium quality, all while maintaining an affordable price point for every modern fashion seeker.
These frames are destined to become your latest obsession and your closest companion.
SHOP NOW Our sunglasses are crafted using a specific plant-based acetate from the renowned Mazzucchelli factory originating from Milan, Italy.
Embracing innovation, our latest ranges feature M49 bio-acetate, a biodegradable material. This is just one exciting step we're taking on our sustainability journey.
So, what is acetate? Imagine a material derived from sustainably sourced wood pulp and cotton, where the natural color is embedded into the material itself, not just coated on. This unique quality sets acetate apart from most other plastics. It's strong, lightweight, and flexible, making it incredibly resilient and perfect for creating standout sunglasses.
We spent months scouring the globe to find a factories that met our high standards for manufacturing, quality, and ethics. This search led us to our brilliant craftsmen in Shenzhen. Our sunglasses feature premium stainless steel hinges, providing unmatched durability. Every frame is fitted with featherweight TAC (Tri-Acetate Cellulose) lenses, designed for ultimate comfort. And, of course, our lenses are polarized and offer 100% UVA protection, so you can enjoy both style and safety in every pair.
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