Our Blogs

The release of the season is here! Meet Kylie - a love letter to 90s glamour, reimagined through a modern lens. With softly curved oval frames and a bold silhouette, Kylie is equal parts polished and playfully nostalgic. Let’s go behind the scenes of how this design came to life. From the inspirations that...

If you’ve ever stepped outside and instantly felt blinded by the glare bouncing off the road, water, or car windshields, you’re not alone. That harsh brightness you see? It’s called glare. And it’s exactly what polarised lenses are designed to fight. Here are five reasons why these clever lenses are total game-changers: 1. They...

First on the list: the Pilates Girl aesthetic. Pilates has become the go-to "it girl" workout, and its influence on fashion is undeniable. Think vibrant brights, soft pastel tones, and outfits that scream effortless style while staying practical.

In collaboration with renowned designer Caitlin Crisp, Bored George is thrilled to announce that our exclusive sunglasses are now live on the webpage and available for purchase. Carefully curated by Caitlin and Georgia, Elle is a perfect fusion of bold, daring flair with elegance and femininity, while upholding the timelessness of both labels. The...

Cherry blossoms are in full bloom across Aotearoa. The fresh breeze and warm sunrays shining on our skin, remind us that the spring and summer seasons are just around the corner. ‘Tis the season for being outdoors, walking around the gardens and picnicking on a field with your loved ones. Bored George promises to...