Bored.george is my small business launched as a passion project. I design all of our highly obsessive styles here in NZ, harnessing my creativity, love for fashion, and fearlessness to inspire the creative processes.
Our frames are designed to make a statement, using playful and bold shapes to create a range that reflects mood, attitude, and personality. My goal is to build exceptionally reliable sunglasses where effortless design meets premium quality, ensuring an affordable price point for all modern fashion seekers.

These frames will become your latest fixation and your closest companion.