sunglasses lovingly designed in New Zealand, and manufactured using only the highest quality materials.

bored·george launched in June 2019 with a goal to create sunglasses that surpass the quality of the familiar and well known brands, while keeping the price fair and accessible.

my designs take inspiration from current fashion trends as well as suggestions made by my brand followers on social media. this is what sets us apart from the rest. getting the customer themselves to be involved makes each design that little bit more unique and special. leading to me creating a product to be proud of, and a product I hope will be loved.

in 1 year I have created a trustworthy NZ brand and I cannot wait to see where this venture leads me.

proudly NZ owned and operated | shop local | support local

click here to learn more about our design and manufacturing process.