GO ON, GET TO KNOW US A LITTLE
Our frames are designed to make a statement, featuring playful and bold shapes that reflect mood, attitude, and personality. We strive to perfect the art of sunglasses, blending effortless design with premium quality, all while maintaining an affordable price point for every modern fashion seeker.
These frames are destined to become your latest obsession and your closest companion.
2017
The obsession begins
While travelling through Europe, I started collecting sunglasses fixated by the idea that each pair became a unique reflection of the various moods, attitudes, and stylistic personas I could effortlessly channel with the simple swap of an accessory.
This revelation unlocked an obsession that would ultimately shape the course of years to follow.
2019
What started as a passion project...
I returned from my travels, armed with a wardrobe of sunglasses and the inspiration to build my own brand. At 23, I founded bored.george with a fearless spirit and an uncompromising commitment to perfect the art of sunglasses design.
What began as a passion project quickly evolved into an unstoppable force and unwavering commitment to redefining the sunglasses game.
2020
Beginning the first designs
I taught myself the intricacies of the craft, forging relationships with manufacturers and cultivating a loyal following of customers who resonate with my bold and unapologetic aesthetic. The design process is grounded by the idea that each of the b.g sunglasses project or reflect the wearer's mood, attitude, and personality.
2024
Awards and expansion
Bored George features in Remix, Fashion Quarterly and Viva, as well as winning the Girls In Business Excellence in Marketing Award. We also made the jump across the ditch and launched into Australia.
2025
Today
Today, bored.george stands as a disruptive force in the sunglasses industry, offering a carefully curated collection of distinctive, meticulously crafted eyewear - backed by a loyal community that has supported us every step of the way.
NO COMPROMISE ON QUALITY
Our sunglasses are crafted using a specific plant-based acetate from the renowned Mazzucchelli factory originating from Milan, Italy.
Embracing innovation, our latest ranges feature M49 bio-acetate, a biodegradable material. This is just one exciting step we're taking on our sustainability journey.
So, what is acetate?
Imagine a material derived from sustainably sourced wood pulp and cotton, where the natural colour is embedded into the material itself, not just coated on. This unique quality sets acetate apart from most other plastics. It's strong, lightweight, and flexible, making it incredibly resilient and perfect for creating standout sunglasses.
We spent months scouring the globe to find a factories that met our high standards for manufacturing, quality, and ethics. This search led us to our brilliant craftsmen in Shenzhen. Our sunglasses feature premium stainless steel hinges, providing unmatched durability. Every frame is fitted with featherweight, scratch-resistant lenses, designed for ultimate comfort. And, of course, our lenses are polarised and offer 100% UVA/UVB protection, so you can enjoy both style and safety in every pair.