our story, materials & manufacturing

about us

sunglasses lovingly designed in New Zealand, and manufactured using only the highest quality materials.

bored·george launched in June 2019 with a goal to create sunglasses that surpass the quality of the familiar and well known brands, while keeping the price fair and accessible.

my designs take inspiration from current fashion trends as well as suggestions made by my brand followers on social media. this is what sets us apart from the rest. getting the customer themselves to be involved makes each design that little bit more unique and special. leading to me creating a product to be proud of, and a product I hope will be loved.

in 1 year I have created a trustworthy NZ brand and I cannot wait to see where this venture leads me.

proudly NZ owned and operated | shop local | support local


designed in NZ by me, Georgia

I take inspiration from current fashion trends, and absorb in the suggestions of my brand followers and what they are wanting out of pair of sunglasses; this then leading me to draw my first two styles of b·g sunglasses. I’ve kept my first couple of pairs simple, timeless and classic, but I'm bursting with ideas for future pairs. I can't wait to create and share more amazing styles.

materials and manufacturing

our sunglasses are ethically handmade in Hong Kong, using only the highest quality materials including stainless steel and Italian Mazzucchelli Acetate.

cellulose Acetate, or better known as just ‘Acetate’, is a plant-based plastic derived from materials such as sustainably sourced wood pulp and cotton. this is used to make the main parts of the frame. some of the characteristics that make Acetate such a quality material is that it is strong, lightweight, and flexible making it more durable. as a result of the colour being embedded into the material itself, its ability to retain colour is unparalleled to most other plastics.

to see the process of how Acetate is made in the Mazzucchelli factory, follow this link.

we use spring metal hinges on our sunglasses due to the fact they hyperextend. this allows for durability and comfort when worn. 

all of our frames are fitted with TAC lenses as is a light and durable material; most importantly our lenses are polarized with 100% UVA protection.