our story & process

about us

sunglasses lovingly designed in New Zealand, and manufactured using only the highest quality materials.

bored·george launched in June 2019 with a goal to create sunglasses that surpass the quality of the familiar and well known brands, while keeping the price fair and accessible.

my designs take inspiration from current fashion trends as well as suggestions made by my brand followers on social media. this is what sets us apart from the rest. getting the customer themselves to be involved makes each design that little bit more unique and special. leading to me creating a product to be proud of, and a product I hope will be loved.

in 1 year I have created a trustworthy NZ brand and I cannot wait to see where this venture leads me.

proudly NZ owned and operated | shop local | support local


designed in NZ by me, Georgia

I take inspiration from current fashion trends, and absorb in the suggestions of my brand followers and what they are wanting out of pair of sunglasses; this then leading me to draw my first two styles of b·g sunglasses. I’ve kept my first couple of pairs simple, timeless and classic, but I'm bursting with ideas for future pairs. I can't wait to create and share more amazing styles.

materials and manufacturing

quality is just as important as style, and as we want your b·g’s to last, we take it seriously.

our sunglasses are ethically handmade in Hong Kong, using only the highest quality materials including stainless steel and Italian Mazzucchelli Acetate. Mazzucchelli has been a top producer of cellulose acetate since 1849 and is the definition of quality; derived from materials such as sustainably sourced wood pulp and cotton, this is just one small step we are taking in reducing the amounts of harmful plastics. acetate is also well known for its durability and its ability to retain colour. 

we use spring metal hinges on our sunglasses due to the fact they hyperextend. this allows for durability and comfort when worn. 

all of our frames are all fitted with TAC lenses as is a light and durable material; most importantly out lenses are polarized with 100% UVA protection.