THE BORED BIBLE

The launch of the year is here! Behind the creation of Kylie
The launch of the year is here! Behind the creation of Kylie
The release of the season is here! Meet Kylie - a love letter to 90s glamour, reimagined through a modern lens. With softly curved oval frames and a bold silhouette,... Read more...
5 Reasons You’ll Love Polarised Lenses (Especially if You Hate Squinting)
5 Reasons You’ll Love Polarised Lenses (Especially if You Hate Squinting)
If you’ve ever stepped outside and instantly felt blinded by the glare bouncing off the road, water, or car windshields, you’re not alone. That harsh brightness you see? It’s called... Read more...
GRWM: Hot Girl Office Summer Edition
GRWM: Hot Girl Office Summer Edition
First on the list: the Pilates Girl aesthetic. Pilates has become the go-to "it girl" workout, and its influence on fashion is undeniable. Think vibrant brights, soft pastel tones, and... Read more...
Bored George x Caitlin Crisp 💗
Bored George x Caitlin Crisp 💗
In collaboration with renowned designer Caitlin Crisp, Bored George is thrilled to announce that our exclusive sunglasses are now live on the webpage and available for purchase. Carefully curated by... Read more...
A love letter for spring 💌
A love letter for spring 💌
Cherry blossoms are in full bloom across Aotearoa. The fresh breeze and warm sunrays shining on our skin, remind us that the spring and summer seasons are just around the... Read more...
Don't Let the Weather Fool You: 5 Reasons Why Sunglasses Are Essential Year-Round
Don't Let the Weather Fool You: 5 Reasons Why Sunglasses Are Essential Year-Round
1 - Protection from Harmful UV Rays: The sun's ultraviolet (UV) rays can cause damage to your eyes regardless of the season. Even on cloudy days, UV rays can penetrate... Read more...
Discover the Sustainable Side of Style
Discover the Sustainable Side of Style
At bored.george, we're committed to making sustainable fashion accessible to everyone. That's why we've introduced a new line of sunglasses made with M49 biodegradable Acetate. In this article, we'll explore... Read more...
Open for 6 styling tips 💌
Open for 6 styling tips 💌
1. Embrace Oversized Silhouettes: Opt for oversized coats, sweaters, and blazers to create a chic and cozy winter look. Play with voluminous shapes and layer them over more fitted pieces to... Read more...
How to elevate any outfit this winter ❄️
How to elevate any outfit this winter ❄️
I wanted to share a fashion secret with you that can instantly elevate your winter outfits. Have you considered adding a pair of Rhia sunglasses to your ensemble? Trust me,... Read more...
Five factors to consider when choosing your eyewear
Five factors to consider when choosing your eyewear
1. Quality of frame What is the frame made from? Will the colour last? What hinges are being used? You should be asking all of these questions if you are... Read more...
Our top 6 Tips to care for your sunnies this summer
Our top 6 Tips to care for your sunnies this summer
1. Avoid scratches Although our TAC polarised lenses are highly scratch-resistant, it's still just as important to care for and protect them. Keep your glasses in their soft and/or hard... Read more...
Biodegradable you say? 
Biodegradable you say? 
bored∙george sunglasses are manufactured using a material called M49, this is the product I am about to highlight and make you fall in love with. M49 Acetate is a plastic, but... Read more...