Terms of service
TERMS OF SERVICE
Last updated: 11 March 2026
OVERVIEW
This website is operated by Bored George. Throughout the site, the terms “we”, “us” and “our” refer to Bored George. Bored George offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following Terms of Service ("Terms"), including any additional terms and policies referenced herein. These Terms apply to all users of the site, including browsers, customers, merchants and contributors of content.
If you do not agree to these Terms, you may not access the website or use any services.
Our store is hosted on Shopify Inc., which provides the online e-commerce platform that allows us to sell our products and services to you.
SECTION 1 – ONLINE STORE TERMS
By using this website, you confirm that you are at least the age of majority in your country of residence or have permission from a legal guardian.
You may not use our products for any unlawful or unauthorised purpose, nor may you violate any laws in your jurisdiction when using our services.
You must not transmit any viruses, malicious code, or harmful technology.
A breach of these Terms may result in immediate termination of your access to our services.
SECTION 2 – GENERAL CONDITIONS
We reserve the right to refuse service to anyone for any reason at any time.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, the website, or its content without express written permission from us.
Headings used in this agreement are included for convenience only and do not affect these Terms.
SECTION 3 – ACCURACY OF INFORMATION
We are not responsible if information available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon as the sole basis for decision-making.
We reserve the right to modify website content at any time without obligation to update information.
SECTION 4 – PRODUCTS AND PRICING
Prices for our products are subject to change without notice.
We reserve the right to modify or discontinue products or services at any time without notice.
Certain products may be available in limited quantities and may only be returned or exchanged according to our Returns Policy.
We make every effort to display product colours, finishes and images as accurately as possible. However, we cannot guarantee that your device’s display of colours will be completely accurate. Due to the nature of certain materials and finishes, including patterned or marbled acetate frames, the colour and pattern of the product you receive may vary slightly from the images shown on our website. Each item may have unique variations and therefore may not match the website photos exactly. Product imagery on our website is for illustrative purposes only.
SECTION 5 – PRODUCT CARE AND WEAR
Our sunglasses are designed for everyday use; however, normal wear and tear may occur over time.
Minor scratches, scuffs, or other signs of use that develop through regular handling, accidental damage, improper care, or storage are not considered manufacturing faults.
We recommend storing your sunglasses in their protective case when not in use and cleaning lenses using appropriate lens cloths to help maintain product condition.
Nothing in this clause limits your rights under the New Zealand Consumer Guarantees Act where a product is found to have a genuine manufacturing fault.
For customers purchasing from our US store, nothing in this clause limits any rights you may have under applicable US federal or state consumer protection laws.
SECTION 6 – ORDER ACCEPTANCE AND BILLING INFORMATION
We reserve the right to refuse or cancel any order placed with us.
We may limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed under the same customer account, the same payment method, or orders that use the same billing or shipping address.
We reserve the right to limit or prohibit orders that appear to be placed by dealers, resellers or distributors.
If we make changes to or cancel an order, we may attempt to notify you using the contact details provided when the order was placed.
You agree to provide current, complete and accurate purchase and account information for all orders placed on our website.
SECTION 7 – FRAUD PREVENTION
We reserve the right to refuse or cancel orders where fraudulent activity is suspected.
We may request additional verification or identification before processing certain orders.
SECTION 8 – THIRD-PARTY TOOLS
We may provide access to third-party tools or applications that we do not control or monitor.
Your use of these tools is entirely at your own risk and subject to the terms of the relevant third-party provider.
SECTION 9 – THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the content, policies or practices of those websites.
SECTION 10 – USER COMMENTS AND SUBMISSIONS
If you submit comments, reviews, feedback or other content to us, you grant Bored George the right to edit, publish, distribute and use that content in any medium without restriction.
We may monitor, edit or remove content that we determine to be unlawful, offensive, defamatory or otherwise objectionable.
You are responsible for the accuracy of any content you submit.
SECTION 11 – CUSTOMER CONTENT AND MARKETING USE
If you tag Bored George, mention our brand, or submit content to us through social media, reviews, messages, or other platforms, you grant Bored George a non-exclusive, royalty-free, worldwide license to use, reproduce, publish, share, and display that content for marketing, promotional, and advertising purposes.
This may include reposting images, videos, reviews, or other content featuring our products across our website, social media channels, email marketing, or other promotional materials.
By submitting or tagging us in content, you confirm that you have the right to grant this permission and that the content does not violate the rights of any third party.
If you wish to request removal of content that you have submitted or that features you, please contact us and we will consider reasonable requests.
SECTION 12 – PERSONAL INFORMATION
Your submission of personal information through the store is governed by our Privacy Policy.
SECTION 13 – ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on our website that contains typographical errors, inaccuracies or omissions related to product descriptions, pricing, promotions, shipping charges or availability.
We reserve the right to correct these errors and to cancel orders if necessary.
SECTION 14 – PROHIBITED USES
You may not use our website:
• for unlawful purposes
• to violate laws or regulations
• to infringe our intellectual property rights
• to harass, abuse or harm others
• to transmit malware or harmful code
• to collect personal information of others
• to interfere with the security or operation of the website
We reserve the right to terminate access for violating these rules.
SECTION 15 – INTELLECTUAL PROPERTY
All content on this website, including product designs, photographs, images, graphics, logos, brand names, text, website design and other materials, is the property of Bored George and is protected by copyright, trademark and other intellectual property laws.
You may not reproduce, copy, distribute, modify, display or use any content from this website without prior written permission.
The Bored George name, logo and product names are trademarks of Bored George and may not be used without our written consent.
SECTION 16 – PRODUCT USE AND EYEWEAR DISCLAIMER
Our sunglasses are designed to provide general sun protection and style. They are not intended to replace prescription eyewear or medical eye protection.
Our sunglasses should not be used for activities where specialised eye protection is required, including driving in hazardous conditions, operating machinery or participating in high-risk sports.
Bored George shall not be liable for any injury, damage or loss resulting from misuse of our products or use in situations where specialised protective eyewear would normally be required.
Nothing in this clause limits your rights under the New Zealand Consumer Guarantees Act.
SECTION 17 – DISCLAIMER OF WARRANTIES
We do not guarantee that your use of our website will be uninterrupted, secure or error-free.
All products and services are provided “as is” and “as available” except where required by law.
SECTION 18 – LIMITATION OF LIABILITY
To the fullest extent permitted by law, Bored George shall not be liable for any indirect, incidental or consequential damages arising from the use of our website or products.
Nothing in these Terms excludes or limits your rights under the New Zealand Consumer Guarantees Act.
For customers purchasing from our US store, nothing in this clause limits any rights you may have under applicable US federal or state consumer protection laws.
SECTION 19 – INDEMNIFICATION
You agree to indemnify and hold harmless Bored George and its affiliates, employees and partners from any claims or demands arising from your breach of these Terms or violation of any law.
SECTION 20 – SEVERABILITY
If any provision of these Terms is determined to be unlawful or unenforceable, the remaining provisions shall remain valid and enforceable.
SECTION 21 – TERMINATION
These Terms remain effective unless terminated by either you or us.
We may terminate or suspend your access to our website if you violate these Terms.
SECTION 22 – ENTIRE AGREEMENT
These Terms, together with any policies posted on our website, constitute the entire agreement between you and Bored George regarding use of our services.
SECTION 23 – GOVERNING LAW
These Terms of Service shall be governed by and interpreted in accordance with the laws of New Zealand, except where required by applicable local law. Customers purchasing from our US store acknowledge that certain consumer protection laws in their state of residence may apply to their purchase.
SECTION 24 – CHANGES TO TERMS
We reserve the right to update or modify these Terms at any time by posting updates to our website. Continued use of the website following such changes constitutes acceptance of those changes.
ADDITIONAL TERMS FOR US CUSTOMERS
Returns and Refunds All purchases made through our US store are final. Please refer to our US Returns Policy for full details.
Dispute Resolution In the event of a dispute, we encourage you to contact us directly at shop@boredgeorge.co.nz before pursuing any formal action. For US customers, any unresolved disputes shall be handled in accordance with applicable US federal and state laws.
State-Specific Rights Depending on your state of residence, you may have additional consumer rights that cannot be waived by contract. Nothing in these Terms is intended to limit those rights.
Product Compliance Our sunglasses are designed and tested for general consumer use. While our products are sold internationally, we make no specific representation that they comply with US regulatory standards including ANSI Z80.3. Customers purchasing for specialised use should verify suitability independently.
SECTION 25 – CONTACT INFORMATION
Questions about the Terms of Service should be sent to: