Privacy policy
Bored George Privacy Policy
Last updated: 11 March 2026
This Privacy Policy describes how Bored George (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.boredgeorge.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
• Basic contact details including your name, address, phone number, email
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number
• Account information including your username, password, security questions
• Shopping information including the items you view, put in your cart or add to your wishlist
• Customer support information including the information you choose to include in communications with us
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect through Cookies
We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address and other interaction data.
Information We Obtain from Third Parties
We may obtain information about you from third parties including vendors and service providers who collect information on our behalf, such as:
• Shopify, which powers our online store
• Payment processors who collect payment information in order to process transactions
• Advertising and analytics providers that use tracking technologies
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide you with the Services in order to perform our contract with you, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns or exchanges, managing accounts, arranging shipping, and enabling reviews.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing emails, text messages or advertisements related to our products or services.
Security and Fraud Prevention
We use personal information to detect, investigate and prevent fraudulent, illegal or malicious activity.
Communicating with You
We use personal information to provide customer support and maintain our business relationship with you.
Cookies
Like many websites, we use cookies to power and improve our Site and Services, remember your preferences, run analytics and better understand how users interact with our website.
Most browsers automatically accept cookies, but you can modify your browser settings to remove or reject cookies.
Consent to Tracking Technologies
By continuing to browse or use our Site, you consent to our use of cookies, pixels, and similar tracking technologies as described in this Privacy Policy. You can control or disable cookies through your browser settings at any time.
Email Marketing
If you subscribe to our email communications, we may collect and use your email address and related information to send marketing emails, product updates, promotions and brand news from Bored George.
We may use third-party email marketing providers such as Klaviyo or similar platforms to manage these communications. These providers may process your information on our behalf in order to send emails and analyse campaign performance.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.
Advertising and Marketing Pixels
We may use advertising technologies including Meta (Facebook and Instagram) pixels, Google Ads tracking and similar technologies to understand how visitors interact with our website and to deliver relevant advertisements to you on other websites and platforms.
These tools may collect information such as your IP address, device type, browser type, pages visited and actions taken on our Site. This information helps us measure advertising performance and improve marketing campaigns.
Shopify Analytics and Cookies
Our store is hosted on Shopify, which provides analytics and reporting tools that help us understand how customers interact with our Site.
Shopify may collect information including pages viewed, products browsed, purchase behaviour, device information and website interaction data. This data helps us improve our store functionality, marketing and customer experience.
How We Disclose Personal Information
We may disclose personal information to service providers, business partners, affiliates or legal authorities when required in order to operate our business, provide services, comply with legal obligations or protect our rights.
User Generated Content
If you post product reviews or other content publicly on our Site, that information may be visible to other users.
Third Party Websites and Links
Our Site may include links to third-party websites. We are not responsible for the privacy practices of those sites.
Children's Data
Our Services are not intended for children and we do not knowingly collect personal information from children.
International Data Transfers
Your personal information may be transferred to, stored, and processed in countries outside of your country of residence, including the United States and other jurisdictions where our service providers operate. By using our Services, you acknowledge that your information may be transferred internationally and processed in accordance with this Privacy Policy.
Security and Retention of Your Information
While we take reasonable measures to protect your information, no security system is completely secure. We retain personal information only as long as necessary to provide our Services, fulfil transactions, comply with legal obligations, resolve disputes and enforce our agreements.
Legal Compliance
We may disclose your personal information where required to comply with applicable laws, regulations, legal processes, or governmental requests, or where we believe disclosure is necessary to protect our rights, prevent fraud, investigate security issues or ensure the safety of our customers and business.
Your Rights and Choices
Depending on your location, you may have rights regarding access, correction, deletion or portability of your personal information. You may also opt out of marketing communications at any time.
Notice for United States Customers
If you are accessing our Services from the United States, the following additional information applies to you.
California Residents — California Consumer Privacy Act (CCPA)
If you are a resident of California, you have the following rights under the CCPA:
- The right to know what personal information we collect, use, disclose and sell about you
- The right to request deletion of your personal information, subject to certain exceptions
- The right to opt out of the sale of your personal information. We do not sell your personal information to third parties
- The right not to be discriminated against for exercising your privacy rights
To exercise any of these rights, please contact us at shop@boredgeorge.co.nz. We will respond to verifiable requests within 45 days as required by law.
Other US State Privacy Laws
Residents of Virginia, Colorado, Connecticut, Texas, and other US states with applicable privacy laws may have similar rights to access, correct, delete or obtain a copy of their personal information. To submit a request, please contact us at shop@boredgeorge.co.nz.
CAN-SPAM Act
Our marketing emails comply with the CAN-SPAM Act. Every marketing email we send includes a clear way to opt out of future communications. We will honour all opt-out requests promptly. If you wish to stop receiving marketing emails, you may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at shop@boredgeorge.co.nz.
US Data Storage
Some of our service providers, including Shopify and Klaviyo, store and process data on servers located in the United States. By using our Services, you acknowledge that your information may be processed in the United States, which may have different data protection laws to your country of residence.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact us at:
shop@boredgeorge.co.nz
www.boredgeorge.com