In 2019, I started bored.george with honestly no expectations, no plan, and no idea. It was a hobby, a challenge that was going to get my brain moving again. After a year of importing pre-designed sunglasses and riding the wave that was the ‘side hustle’, I came to a crossroads. I had to decide whether to ditch the hobby or go all in. At the age of 23, I decided to put in all my savings and go for it! I taught myself how to design eyewear, found my manufacturers, built a website, and reached out to my now loyal and supportive customers, friends, and followers.
You might be curious about why I made sunglasses the focus of my business. It's a great question, and one that I often struggle to answer. Would you believe that I used to never wear sunglasses? It wasn't until I went overseas that I discovered they didn't have to just be for practicality. During my time in Turkey, I started collecting stylish but affordable sunglasses that were bold and completely different from what I had seen before. Each style allowed me to express a different aspect of my personality, and that's where my obsession began. Sunglasses can reflect how you're feeling or want to feel, and thats what b.g stands for now - reflecting mood, attitude, and personality.
Fast forward to today, and we have our own range of bold and distinctive eyewear available in fashion retailers throughout New Zealand and Australia.
Learn more about the journey of bored.george