Our Blogs

First on the list: the Pilates Girl aesthetic. Pilates has become the go-to "it girl" workout, and its influence on fashion is undeniable. Think vibrant brights, soft pastel tones, and outfits that scream effortless style while staying practical.

In collaboration with renowned designer Caitlin Crisp, Bored George is thrilled to announce that our exclusive sunglasses are now live on the webpage and available for purchase. Carefully curated by Caitlin and Georgia, Elle is a perfect fusion of bold, daring flair with elegance and femininity, while upholding the timelessness of both labels. The...

Cherry blossoms are in full bloom across Aotearoa. The fresh breeze and warm sunrays shining on our skin, remind us that the spring and summer seasons are just around the corner. ‘Tis the season for being outdoors, walking around the gardens and picnicking on a field with your loved ones. Bored George promises to...

1 - Protection from Harmful UV Rays: The sun's ultraviolet (UV) rays can cause damage to your eyes regardless of the season. Even on cloudy days, UV rays can penetrate the clouds and reach your eyes, potentially causing long-term damage. Wearing sunglasses with UV protection can help prevent this damage. 2 - Reduced Glare...

At bored.george, we're committed to making sustainable fashion accessible to everyone. That's why we've introduced a new line of sunglasses made with M49 biodegradable Acetate. In this article, we'll explore the benefits of using M49 Acetate, and why they're a great choice for environmentally-conscious fashion lovers. M49 is a biodegradable material made from tree...